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Ericsson R320 Titan
| Edizione limitata
a 50 esemplari questo telefono e utilizza per la prima volta il titanio
per la costruzione di un telefono cellulare, inutile dire che non
lo troveremo mai sul mercato ma è destinato a diventare un
oggetto molto prezioso |
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Comunicato stampa:
During
the International Furniture Fair in Stockholm, Ericsson will show for
the first time the R320 TITAN, a design study based on Ericsson's R320
WAP phone.
The Titan phone is only made in a limited edition of 50 phones and has
been developed to study the material; titan, which has never been used
before in a mobile phone.
The first, exclusive opportunity to experience the R320 TITAN will be
th given at David Design's showroom in Stockholm on February 8 and during
th the International Furniture Fair in Stockholm, from February 9 until
th the 13 . Together with exciting new furniture from David Design and
a new line of clothing from NN, fully working models of the titanium phone
will be on display.
However, the R320 TITAN is only made in a limited edition of 50 phones
and is not planned to become a commercial product, the aim is to experiment
with new materials and design. "As Titanium is one of the strongest materials
available, it is extremely complex to work with and it has been a high-level
task for Ericsson's engineers and designers to succeed in making this
product look good," says Jan Ahrenbring, Vice President Marketing and
Communications at Ericsson Mobile Communications. "For an innovative company
like Ericsson it is obvious to experiment with new materials."
Ericsson has a long tradition of using metals in their mobile phones;
many models have magnesium frames for providing strength. The unique solution
to use a solid metal construction, which Ericsson is first in the industry
to present, gives durability and also unique design.
The R320 TITAN's clarity in form is in line with today's Scandinavian
design, long embraced by design connoisseurs and recently picked up among
style and trend- conscious youth.
The R320 TITAN is shown for the public for the first time in Scandinavia
because of Scandinavia's reputation for good design and also because Scandinavia
is the top mobile telephony region in the world. 73 percent of the population
in Sweden, Denmark, Finland and Norway has a mobile telephone (year 2000)
and consumers tend to use advanced mobile telephony services as well.
During May and June last year, Ericsson hosted the "Make yourself heard"
exhibition at Forum For Form in Stockholm.
The exhibition showcased design, art and handicraft which all represented
strong personal expressions. The co-operation with David Design during
the International Furniture Fair is the next step for Ericsson in adding
design on the agenda.
David Design, a young and fresh institution for design, is producing a
furniture collection that is sold in 22 different countries. The design
is based on Swedish tradition, which means simple, direct and subtle design,
quality in materials and craftsmanship, function and comfort. Values that
match Ericsson's products, including the R320 Titan. It was September
last year at a spectacular event in Hong Kong, that Ericsson globally
unveiled the R320.
With its sleek and elegant design, WAP-functionality (Wireless Application
Protocol), calendar and big display, it is a phone for the customer who
appreciates functionality and efficiency.
The R320 is only 15 mm thin and weighs less than 100 grams. During 1999,
Ericsson launched a completely new product portfolio, where the R320 is
an important product.
The R320 has a WAP-browser to access Internet content. WAP is a microbrowser
especially developed for mobile use and the main worldwide industry standard
for providing Internet communications and advanced services on digital
mobile phones and other wireless devices.
Titanium was named after the Titans - powerful mythological sons of Uranus,
the sky god, and Gaia, the earth goddess.
Titanium was first isolated more than 200 years ago in Cornwall, England.
It was not purified until 1910, and was not refined and produced in commercial
quantities until the early 1950s.
Titanium is today used for military applications, surgical implants and
jewellery, and in other areas where strength is important. Titanium is
a common metal although relatively costly to produce. Pure titanium is
as hard as platinum, which is by far the strongest of the precious metals.
Titanium is immune to corrosive attack by salt water or marine atmospheres
and also exhibits exceptional resistance to a broad range of acids, alkalis,
natural waters and industrial chemicals. Considering all its various and
forthcoming applications, titanium is the metal of the future. They say
silver is for luck, gold is for love, and titanium is for life.
R320 and R320 TITAN features include:
GSM 900/1800 dual band
WAP browser
Calendar with synchronisation
Voice dialling/answering
In-built infra-red modem and RS232 cable modem
Full graphic display Voice memo
Games; Tetris and Klondike
Vibrating call alert
Alarm clock, timer and stopwatch
Calculator
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